If life gives you lemons, make lemonade. That seems to be Bebo’s recent mantra. The actress has just signed on a whopping deal with a lemonade brand, giving archrival Katrina Kaif (who endorses a mango drink) a run for her money.
We learnt that Bebo, who was the face of another popular cola company, lost no time after her current contract expired and grabbed another endorsement deal from a rival brand for apparently a whopping Rs 5 crore.
Queen of endorsements Says a source,"Kareena now has 16 brands in her kitty including the latest one, easily making her the most sought-after face in the ad space amongst the actresses. 2011was the year of big money for Kareena, thanks to her back-to-back hits."
Kareena was also spotted shooting for her very first commercial with the brand a few days ago at Brabourne studio in Mumbai. Adds the source, "Both Katrina and Asin who endorse soft drinks have had ads that have gained a lot of popularity. So Kareena and her team were insistent that the commercial must be catchy and entertaining." All Kareena had to say is — "I am not allowed to talk money!"
Kareena was also spotted shooting for her very first commercial with the brand a few days ago at Brabourne studio in Mumbai. Adds the source, "Both Katrina and Asin who endorse soft drinks have had ads that have gained a lot of popularity. So Kareena and her team were insistent that the commercial must be catchy and entertaining." All Kareena had to say is — "I am not allowed to talk money!"
Rate card per endorsement (approx)
Katrina Kaif : Rs 4-4.5 crore
Priyanka Chopra : Rs 3-3.5 crore
Deepika Padukone : Rs 2-3 crore
Madhuri Dixit : Rs 1-2 crore
Vidya Balan : Rs 1-1.5 crore
Anushka Sharma : Rs 80 lakh
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